Experience
User Experience Researcher & DESIGNER
Worked with distributed agile teams to built seamless digital experiences for the world’s leading financial services, and health insurance firms such as Discover & Healthfirst. Leveraged key growth opportunities to research and design innovative mobile applications rooted in deep consumer insights and user-driven approach.
UX Research & Design Assistant
Collaborated with faculty and students across different departments to conduct interdisciplinary research. Planned and executed research activities to make the graduate program more robust yet practical to today’s job market. Produced high-quality digital assets and marketing material to promote the DCMA (Digital Communications & Media Arts) program. Designed wireframes for responsive websites and tested prototypes to assess the changes that were recommended in improving the project flow.
DESIGN Strategist
Created strategies to translate business goals into unique product experiences. Designed and executed a wide variety of research projects ranging from early ideation to design validation. Provided advisory to clients such as Prudential, Groupon, Godrej, and Croma, among others to design responsive mobile/web solutions for the growth and transformation of their businesses through a deep understanding of user’s needs and behaviors.
RESEARCH & Design analyst
Evaluated trends in the industry and performed competitive analysis to stay current and understand best practices. Was also responsible for researching, analyzing, interpreting, and presenting data related to markets, operations, finance and customers. Designed a variety of products, such as advertising, below the line collaterals, merchandise design, exhibition displays, corporate communications, web/digital designs for global firms such as PhillipCapital & Kingston Technology.
operations & DESIGN executive
Monitored the success of previous campaigns, planned product launches to establish the brand’s presence. Organized events and activations that foster long-term connections with the consumers. Worked closely with the design team to develop marketing materials and design creative collaterals that elevate the brand.
